Meet the B2B Trailblazers & Decision-Makers
FREE
BEGINNER
Taught by Joana Inch
Published 15 April 2026 · Updated 9 October 2026
13 min
0 enrolled
Key facts
- Duration
- 13 min
- Delivery
- Online
- Level
- Beginner
- Price
- Free
- Certificate
- No certificate
- Language
- English (Australia)
About this course
This course explores the human dynamics behind modern B2B buying, unpacking the roles of influencers and decision-makers within complex buying committees. It examines how Gen Z shapes discovery, trust, and internal advocacy, while Millennials drive decisions through expectations of clarity, speed, and measurable ROI.
Syllabus
1. Meet the B2B Trailblazers & Decision-Makers
2 lessons · 3 min2. Gen Z — The New Influencers
1 lesson · 3 min3. Gen Z: Ethics, Authenticity & Trust
1 lesson · 3 min4. Millennials: Your New Decision-Makers
1 lesson · 3 min5. ABM Application: Influence Both Generations
2 lessons · 2 minInstructor
